Here are six revenue models that can take advantage of the iPhone
in-app purchase option.
Sell a basic version for an initial price
and then sell a full version for a higher price. This can be applied to
basically any type of applications.Sell an online version
of the app for an initial price and then allow the user to download data
for an additional fee. This may be useful when selling online products
or digital products.Sell an ad-subsidized "lite" version
and then offer a purchased ad-free version on the application.Create
a content-sales space within your app, where you can sell extra content
for an additional fee.Sell additional "consumable" digital
content for an additional fee, such as extra levels in games, more
features to an app, additional cards for an e-card application, or more
options for a business app. The options are endless!Sell
premium access to content, even on a monthly rental basis. For example,
provide access to a database map of available real estate for $5 a
month.These models are tried and true and can be applied to just
about any type of application. The options are up to you. We recommend
that you mess around with each option to discover which model makes the
most revenue for you. Because lets face it, for app entrepreneurs,
making revenue is the number one goal. Another option to keep in mind is
to stick to the simple single price revenue. This is the way most apps
make money and sometimes it isn't necessary to get creative with revenue
models.
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